Hey Food Lovers & Friends: ZeaGrove Is Back at Vietnam International Food Expo!

If you’ve wandered past Booth B127 today, you’ve probably caught the warm, earthy aroma of slow-simmered herbal soup drifting through the air, or spotted the glossy jars of mango sago and rock sugar bird’s nest that have had crowds lining up for samples since the expo opened this morning. Half an hour after we set up, three regular customers from Ho Chi Minh City already popped by to say hi and ask when our new pandan congee would hit local shelves — that’s the exact feeling that makes all the early mornings worth it: Southeast Asia doesn’t just feel like a market to ZeaGrove, it feels like home.

For anyone new to our brand, let us quickly introduce ourselves: We’re ZeaGrove, and we’ve spent the last 8 years perfecting ready-to-eat traditional Chinese nourishing foods made for busy, modern lives across the region. No time to simmer herbal soup for 3 hours after a long work day? We’ve got you: our premade herbal tonic soups heat up in 2 minutes, packed with the same slow-steeped herbs your grandma would use. Craving a creamy, filling breakfast that’s not loaded with sugar? Our whole-grain nutritional congees are pre-cooked to just the right texture, with just a hint of natural sweetness from red dates or longan. Need a refreshing pick-me-up to beat the 35°C Hanoi heat? Our light herbal sago and lotus seed syrups are chilled and ready to drink straight from the cup. And of course, our signature 100% pure rock sugar bird’s nest — no additives, no fake thickeners, just clean, nourishing goodness you can grab and go.

We first launched ZeaGrove in a small Bangkok community mall back in 2016, and we still laugh about our first week on 7-Eleven shelves: we sold out 3 full batches of bird’s nest in 4 days, and had to rush a restock in the middle of the week. Word spread fast across the region after that. If you’ve ever popped into a convenience store in Kuala Lumpur, a premium supermarket in Jakarta, or even a small neighborhood minimart in Phnom Penh, there’s a good chance you’ve seen our signature teal-and-gold packaging before. Last year alone, we sold over 2.2 million units of our products across Southeast Asia, and nearly 30% of those orders came from Vietnamese customers — who’ve been flooding our Instagram DMs for years asking us to bring more of our range to local stores.

That’s exactly why we’re extra excited to be at this year’s Vietnam expo: we’re launching 4 brand new products crafted exclusively for Vietnamese tastes! We tweaked our classic herbal soup recipe to dial back the bitter herbal notes some folks find overpowering, and added extra old ginger and goji berries that pair perfectly with the warm, comforting flavors of Vietnamese home cooking. Our new pandan lotus seed congee smells exactly like the sweet breakfast your grandma would stir over the stove when you were a kid, with a subtle pandan aroma sourced from farms in Dong Thap. We’ve got a new longan red date sweet soup that’s light, not cloying, perfect for sipping after a long day at the office. And we’re even testing a limited-edition coconut bird’s nest made with fresh Ben Tre coconut water, available to sample only at this expo before it hits shelves next month.

A lot of people ask us why ZeaGrove blew up so fast across Southeast Asia, and the answer is simple: we don’t just sell food here — we live here. Our product team is made up of people from Thailand, Vietnam, Malaysia and Indonesia, so we know exactly what local customers love. We know you want nourishing meals that don’t require hours of prep. We know young parents want snacks for their kids that don’t have a list of unpronounceable preservatives. We know everyone loves a sweet treat that leaves you feeling good, not bloated or heavy. All ZeaGrove products have zero artificial preservatives, we source 60% of our ingredients from local Southeast Asian farms, and every recipe goes through 3 rounds of taste testing with local customers before we launch it. This isn’t “foreign food” imported for the region — it’s food made with the region, for the people who live here.

If you’re at the expo today or tomorrow, come swing by Booth B127! We’ve got free samples of every single product, including the new limited-edition coconut bird’s nest. Mention you saw this blog post, and we’ll even throw in a free mini jar of our classic rock sugar bird’s nest to take home. If you’re a shop owner, café operator or distributor interested in stocking ZeaGrove, our regional sales team is on site all weekend to walk you through our partnership packages too.

For 8 years, we’ve grown up alongside our Southeast Asian customers, and we can’t wait to keep making warm, comforting, convenient nourishment for you for years to come. See you at the booth!