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Light Nourishing Chinese Dessert

Dietary Substitute Porridge

Nourishing Instant Soup

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Instant Bird's Nest Drink

Bird's Nest Porridge

Herbal Soup

Instant Fish Maw

Milk Stew Fish Maw

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Red Bean Paste

Mango Pomelo Sago

Fish Maw Soup

Nourishing Food Gift Box Series
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Cases Details
Home / Cases /

Company Cases About From Tradition to Convenience: How We Reinvented Bird’s Nest into a Ready-to-Drink Beauty Beverage

From Tradition to Convenience: How We Reinvented Bird’s Nest into a Ready-to-Drink Beauty Beverage

2025-07-14

For centuries, bird’s nest has been treasured in East and Southeast Asia as a symbol of beauty, vitality, and premium nutrition. But while its benefits are widely recognized, the traditional preparation process — hours of soaking, cleaning, and double boiling — keeps many modern consumers away.

 

To address the growing gap between traditional health and modern convenience, our team developed a ready-to-drink milk-cooked bird's nest that is both practical and delicious, requiring no preparation.


We designed a 200g milk-based functional beverage, featuring:

  • Genuine bird’s nest extract, with visible strands per serving

  • Low-temperature sterilization to retain natural texture and bioactive compounds

  • A base of light dairy, with the option for lactose-free or plant-based milk alternatives

  • Minimal sugar, no additives, and a rich yet subtle flavor profile

Packaging was customized in a premium single-serve glass jar, suitable for both home and retail environments.

Why It Worked

  • Transformed a luxury tonic into an everyday wellness drink

  • Strong resonance with beauty-driven buyers looking for collagen support

  • High consumer repeat rate due to mouthfeel + perceived efficacy

  • Fast-growing interest from distributors of Asian functional drinks

Perfect For:
✔ On-the-go consumers
✔ Women aged 25–45
✔ Light breakfast, afternoon wellness breaks
✔ Premium spa, gift, and beauty channels

Let’s Create the Next Wellness Bestseller.

+8618198923295
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