Company Cases About OEM Chrysanthemum Jelly Case Study | Vietnam Brand Nương Nương

OEM Chrysanthemum Jelly Case Study | Vietnam Brand Nương Nương

2025-09-10

Customer Case Study: OEM Chrysanthemum Jelly for Vietnam Brand “Nương Nương”

Background
A Vietnam-based wellness brand, “Nương Nương,” approached us with the idea of launching a premium herbal dessert that would reflect both traditional Asian health culture and modern consumer preferences. Their goal was to create a ready-to-eat product that is refreshing, healthy, and visually appealing.

Our Solution
Leveraging our expertise in functional food development, our R&D team designed a Chrysanthemum Jelly (菊花冻) recipe tailored to their market. The product is crafted with natural chrysanthemum flowers, offering a delicate aroma, mild sweetness, and a cooling effect — perfectly aligned with Southeast Asian consumers’ taste preferences.

Key support we provided:

Formula customization to balance health benefits with great taste.
OEM production with strict quality control standards.
Attractive packaging design aligned with the brand’s feminine and elegant positioning.
Regulatory compliance to ensure smooth entry into the Vietnamese market.

latest company case about OEM Chrysanthemum Jelly Case Study | Vietnam Brand Nương Nương 1

Outcome
The product launch was a success. Chrysanthemum Jelly quickly gained popularity among young urban consumers in Vietnam, who appreciate natural, convenient, and Instagram-worthy functional desserts. This collaboration not only strengthened “Nương Nương’s” brand image but also showcased our ability to develop authentic, innovative, and market-ready wellness foods.

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