Revolutionizing Ready-to-Eat Wellness with "Seven Treasures" Cereals Series

Here is a customer case study/product showcase designed for a Google Search-optimized (SEO) independent website. I have translated the technical names into appealing English marketing terms while maintaining the integrity of the ingredients.

• Industry: Functional Food & Beverage / Healthy Snacking

• Product Category: Ready-to-Eat (RTE) Grains & Botanical Confections

• Key Focus: Clean label, high-fiber, traditional Eastern wisdom meets modern convenience.

The Challenge

As global consumers shift toward clean-label snacks, there is a rising demand for products that offer more than just satiety. A leading wellness brand sought to develop a line of "thick" (稠) grain-based desserts that could serve as both a healthy meal replacement and a functional snack, emphasizing traditional ingredients like Taro, Water Buffalo Milk, and Aged Tangerine Peel.

The Solution:  Grain Series

We developed three distinct formulations under the "Seven Treasures" (七珍谷物) line, prioritizing nutrient density and natural sweetness.

1. The Digestive Classic: Tangerine Peel & Red Bean Puree

• The Profile: A silky, "thick" blend focusing on the traditional synergy of Red Bean and Aged Tangerine Peel.

• Key Ingredients: Red Bean (11.23%), Rock Sugar, White Kidney Bean, and a complex of 7 grains (Black Wheat, Oats, Buckwheat, Highland Barley, etc.).

• Market Appeal: Excellent for digestive health. The Aged Tangerine Peel (Chenpi) adds a sophisticated citrus note that balances the earthiness of the beans.

2. The Energy Booster: Water Buffalo Milk & Multi-Grain Blend

• The Profile: A creamy, high-protein version utilizing premium Water Buffalo Milk for a richer mouthfeel without heavy additives.

• Key Ingredients: Water Buffalo Milk (21.80%), Light Cream, and an enhanced 7-grain fiber complex.

• Market Appeal: Targets the "On-the-Go" breakfast market. Water Buffalo milk is higher in calcium and protein than standard cow’s milk, making it a premium choice for fitness-conscious consumers.

3. The Gourmet Comfort: Coconut & Lipu Taro Mash

• The Profile: An indulgent yet healthy dessert inspired by Southeast Asian flavors.

• Key Ingredients: Authentic Lipu Taro (23.00%), Concentrated Coconut Cream (5.20%), and White Glutinous Rice.

• Market Appeal: Lipu Taro is world-renowned for its fluffy texture. Combined with coconut, this product appeals to the vegan-friendly (dairy-free) luxury snack segment.

Product Specifications Comparison

Why These Products Succeed in the International Market

• Clean Label Transparency: Every ingredient is listed with precise percentages, building immediate trust with the "conscious consumer."

• Functional Fiber: The inclusion of Oat Bran, Buckwheat, and Highland Barley ensures a low-glycemic response and sustained energy.

• Authenticity: Using specific regional ingredients like Lipu Taro and Chenpi provides a unique selling point (USP) that differentiates the brand from generic mass-market puddings.

• Texture Innovation: The "Thick" (稠) consistency meets the "Spoonable Snack" trend currently dominating the European and North American markets.