"Eating" creates a nourishing rhapsody in the 100 billion yuan medicinal food market

"Medicinal diet" originated from traditional Chinese diet and Chinese medicine diet therapy culture. It refers to a special diet that is made under the guidance of traditional Chinese medicine, culinary science and nutrition theory, by rationally combining different medicines and foods according to medicinal diet formulas, using traditional processing techniques and modern scientific and technological methods. It has unique characteristics, fragrance, taste, shape and effect, and has the functions of health care, disease prevention and treatment.

The characteristics of medicated diet mainly include: first, the formulation and principles of diet are guided by the "Basic Theory of Traditional Chinese Medicine", reflecting the principle of diet based on syndrome differentiation; second, its unique production method needs to combine the properties of medicines, and apply food cooking and drug processing techniques to retain the nutrition of ingredients and the medicinal properties of medicines; third, medicated diet, as a special food, is different from ordinary food and medicine. It can not only cure diseases, but also supplement nutrition and strengthen the body.

With the expansion of the corresponding consumer groups, from the perspective of the market, more and more young people have joined the team of medicinal diet health care, showing a surge in health consumption among the Z generation. Medicinal diet milk tea, medicinal diet sour plum soup, medicinal diet cakes, etc. have been popular in the market and sales are booming.

More and more young people are paying attention to health preservation, which has promoted the rapid development of medicinal food products, and also promoted the integration and innovation of the traditional food industry and the traditional Chinese medicine industry.

With the improvement of living standards and the popularization of health concepts, Chinese medicine diet therapy is becoming an important part of modern people's healthy lifestyle, and the "medicinal diet +" industry is undergoing a paradigm shift from "traditional nourishment" to "modern health". At present, many food companies are actively deploying in this field, constantly introducing new products through product form innovation and formula improvement. In the future, by solving the pain points of the industry and promoting the deep integration of medicinal diet and modern food culture, this Chinese health wisdom that has been passed down for thousands of years will surely radiate new vitality in the new era.