Company News About Medicinal health porridge ushered in a consumption boom, activating the new market of meal replacement

Medicinal health porridge ushered in a consumption boom, activating the new market of meal replacement

2025-07-21

Nowadays, with the widespread dissemination of the concept of "medicine and food have the same origin", porridge has gradually transformed from a traditional health care product to a new generation of meal replacement food, and has spawned a rapidly developing Chinese tonic category.

From the perspective of consumption scenarios, medicinal porridge is achieving all-day penetration: it has become a high-frequency choice for young office workers during breakfast; in the overtime and late-night snack scenario, ready-to-eat products have rapidly risen due to their advantages of being brewed with hot water or ready to eat after opening the lid; and in the liquid food market for the elderly, health porridge has maintained steady growth due to its warm taste and nourishing effect. Market leaders such as Jiangzhong Pharmaceutical and Hema Fresh have already laid out scenario-based product matrices, driving the acceleration of category innovation.

latest company news about Medicinal health porridge ushered in a consumption boom, activating the new market of meal replacement 0

Following the trend of consumption upgrading, Our Zeagrove have launched a variety of medicinal health porridge products. We select high-quality raw materials, adopt scientific proportioning technology, and use independent packaging and ready-to-eat design to effectively meet the dual needs of fast-paced people for health and convenience.
Promote the diversified evolution of medicinal health porridge products in terms of function, taste, convenience and other dimensions, and inject more Chinese health solutions into the meal replacement health market.
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