New trend in dietary therapy and health preservation: the same origin of medicine and food leads to the upgrade of healthy convenience food

A New Era of Functional Nutrition: “Food as Medicine” Reshapes Global Health Consumption
 

As consumers increasingly focus on the function and value of food, a transformative wave is sweeping across the global medical and food industries, championing the philosophy of Food as Medicine.

Herbal ingredients such as bird’s nest and dendrobium are being reimagined into convenient, ready-to-eat formats — preserving traditional therapeutic benefits while offering modern portability and appeal.

Industry Insights & Data Highlights:

• Over 60% of modern consumers prefer ready-to-eat foods with functional health benefits
  (Sources: IFT, FoodNavigator.com)

• The global functional food market is projected to grow from USD 25 billion today to USD 36.6 billion by 2034, with a CAGR exceeding 4%
  (Source: FoodNavigator.com)

Technology is enabling the standardization and portability of herbal wisdom. From AI and big data to advanced processing methods, science is bridging traditional medicine with modern consumer needs.

Our Strategy & Positioning
As a brand specializing in ready-to-eat herbal nourishment, we offer a range of bird’s nest, fish maw, dendrobium, and white fungus products. Using techniques like low-temperature fresh stewing and aseptic packaging, we enhance the efficacy of medicinal ingredients while ensuring convenience, shelf stability, and instant consumption.

Target consumers include:

• Beauty and wellness enthusiasts focused on complexion and nourishment

• Office workers and night owls needing physical restoration

• Middle-aged and elderly seeking daily body conditioning

• B2B channels such as health brands, group-buying platforms, and e-commerce retailers

Conclusion & Call to Action
When Eastern herbal wisdom meets modern food innovation, a new era of health-driven consumption begins.
Follow us to discover how traditional herbal nutrition is unlocking global market potential.